Alexandra Coffey

Associate Vice President, Marketing & Creative, Jewish Federations of North America

With nearly 15 years in nonprofit marketing and creative leadership, Alexandra Coffey brings a distinctive approach to using storytelling as a catalyst for action—whether motivating generosity, shaping advocacy, or mobilizing community. 

 A connector by nature, Alexandra specializes in translating complex ideas into clear, compelling narratives that drive engagement and endure over time. She bridges strategy and storytelling, tradition and innovation, helping organizations meet the moment without losing sight of their core values. Her work is grounded in deep cultural insight, a nuanced understanding of Jewish life, and a belief that meaning—not noise—is what truly moves people. 

 Outside of work, Alexandra is a devoted mother and partner, and a lifelong creative. She finds inspiration in long walks, natural wine, communal Shabbat dinners, vibey restaurants, vintage shopping—and life with her very loud but deeply loving Doberman, Lady Day.